need2know

Let's play a game. Can you tell the difference?

For each pair, pick the one that never happened.

Tap the one that never happened

We could drown in fakery.

I gave an AI some photos of me, my dog and some meals, and honestly I could not tell the difference, but this was just a little game.

If everything we see, watch, read or hear drowns in fakery, civilisation could completely lose its bearings.

A generated photograph of the site's author on a woodland path
Made with AI entirely
FLUX.2, from my own photographs

We need to know

We need to know what's in our food and where the products we buy come from. The information we use to make decisions is no different. We need to know, but AI is making it harder. A declared level of AI use acknowledges the problem, strengthens your brand and gives everyone else something to match.

Made with no AIBadge for no-ai, linking to its page

AI can be beneficial, and avoiding its use is not always practical. But undeclared AI use, once suspected, reads as a breach of trust. Declaring it removes the suspicion. Maybe you could have created it without AI, but it helped.

Made with some AIBadge for some-ai, linking to its page
This video was made with some AIvideoThis image was made with some AIimageThis audio was made with some AIaudioThis doc was made with some AIdocThis code was written with some AIcode

Or maybe the use of AI made certain aspects possible. These symbols give your customers the information to choose for themselves. We need to know.

Made with AIBadge for with-ai, linking to its page
This video was made with AIvideoThis image was made with AIimageThis audio was made with AIaudioThis doc was made with AIdocThis code was written with AIcode
Made mostly with AIBadge for mostly-ai, linking to its page
This video was made mostly with AIvideoThis image was made mostly with AIimageThis audio was made mostly with AIaudioThis doc was made mostly with AIdocThis code was written mostly with AIcode
Made with AI entirelyBadge for entirely-ai, linking to its page
This video was made with AI entirelyvideoThis image was made with AI entirelyimageThis audio was made with AI entirelyaudioThis doc was made with AI entirelydocThis code was written with AI entirelycode

Heavy AI use is often assumed anyway. A declaration replaces the assumption with a stated level.

AI is like no other previous technology

It affects what we can trust about anything we see, read or hear. Supporting informed choices is a small price to pay, and there is a growing market for work whose origin is stated.

anything
video
image
audio
doc
code
no AI
Made with no AIThis video was made with no AIThis image was made with no AIThis audio was made with no AIThis doc was made with no AIThis code was written with no AI
some AI
Made with some AIThis video was made with some AIThis image was made with some AIThis audio was made with some AIThis doc was made with some AIThis code was written with some AI
AI
Made with AIThis video was made with AIThis image was made with AIThis audio was made with AIThis doc was made with AIThis code was written with AI
mostly AI
Made mostly with AIThis video was made mostly with AIThis image was made mostly with AIThis audio was made mostly with AIThis doc was made mostly with AIThis code was written mostly with AI
AI entirely
Made with AI entirelyThis video was made with AI entirelyThis image was made with AI entirelyThis audio was made with AI entirelyThis doc was made with AI entirelyThis code was written with AI entirely

Each level has a mark for every medium. They are on the level's own page.

Ask: how much was AI needed?

None was used.Made with no AIMade with no AI It helped, but I could have done this without it.Made with some AIMade with some AI Parts of this could not have been done without it.Made with AIMade with AI Without AI there would be no work at all.Made mostly with AIMade mostly with AI No person was needed to produce it.Made with AI entirelyMade with AI entirely

When two answers both fit, take the higher one.

Then put it where the choice is made

On the poster

Before the ticket is bought, not after

In the credits

A card of marks, one per medium where they differ

On the packaging

Beside the other things a buyer is told

Next to the price

Not in a footer nobody reads

Under the byline

At text size, where the reader already is

On the label

With the QR, for anyone who wants the definition

An AI declaration is simply a claim by a named party holding it to account, allowing a person to weigh the information it conveys.